Joji has turned his soul into music, so that everyone could listen to and understand it, turning it into something so real we could almost touch it. It’s no overstatement to say that Nectar is his artistic manifesto. Fortunately, George has managed to rid himself of that incredibly toxic environment and has gone on to pursue what he was born to do. Sure, as his old alter ego Filthy Frank he seemed to enjoy a certain degree of freedom but his audience was all too willing to decree what they wanted from the former youtuber. However, above all, it wants to show how George is now free to do what he loves doing. It’s a piece that, along with the rest of the album, wants to prove just how hard Joji is willing to, and can, fight for his career as a musician. It’s a melancholic song with a rock soul, and its seeming lack of polish conceals the immense amount of care that went into every single detail, from the instrumental solo to the singer’s falsettos. If it wasn’t abundantly clear from the opening track “ Ew“, just take a listen to the singles that have led up to the release of Nectar- amongst them, perhaps the crown jewel is “ Run”. You can tell from the very first tracks of the new album – released on September 25th 2020 – just how much Joji has matured. That soul, with Nectar, is more free than ever before. It’s a chained soul that screams out, wanting to be heard. he’s managed to prove how underneath the hardened shell of the inventor of the ‘Harlem Shake’ there’s a pensive, nostalgic boy that doesn’t want to ‘ dance alone in the dark’. Has he succeeded? You could say definitely. George had a clear picture in his mind about what he wanted to achieve with his first works, and how he wanted to go about it. Now we have the follow-up, Nectar (released September 25). Then came his collaboration with 88rising, followed by the EP In Tongues, various singles and then what came to be known as Joji’s first masterpiece: BALLADS 1. Between those that acclaimed and those that lambasted his Pink Guy persona, it’s no wonder that Miller had to use an alias when embarking on his album Chloe Burbank. ![]() Those that follow George Miller – stage name Joji – from his glory days on Youtube know just how little chance he had to showcase his Lo-Fi alter ego. for fans of Still Woozy, Tyler, The Creator Stream: ‘Nectar’ – Joji Joji meets the expectations of a second album with his new record ‘Nectar’, sending a clear message that he’s earned a place in the world music scene and nobody can tear it away from him.
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